PRO ANNUAL 2018

or magazine either; they want stories with a controversial quote that grabs their readers’ attention or a novel angle that make those readers want to learn more. My media training sessions are about giving racing drivers a better understanding of how the media actually works so they can work with them to mutual benefit. You’re never going to get the maximum out of a car you’ve never sat in. The same principle applies to working with the media. It’s all about being prepared. If you know the different approach to take for live rather than pre-recorded TV interviews you’re more likely to make a good job of it. If you understand how to pitch your comments so that your audience can relate to it, you’re going to make more of an impact on them. Viewers who’ve tuned in to watch a motorsport show will be interested to hear about your turn-in-understeer. Tell that to your local TV station and the audience is likely to switch off, mentally if not literally, because they won’t understand what you’re talking about. Media training helps put a driver into the driving seat in an interview rather than being a passenger and having to go wherever the journalist takes you. It’s about making sure that you use the exposure to benefit your own agenda and not just the journalists. We teach people how to use social media productively and professionally, look at how your body language can impact an audience’s perception of you and how you can use your voice for maximum impact. It’s not just a lecture though – we put the theory into practise so in my sessions I put the drivers through a whole range of different interviews, on camera, including some of those more uncomfortable ones! Reviewing the footage together enables the drivers to see what they’re doing and how they can do it better. It’s not always a comfortable watch but it’s like media telemetry; a tool you can use to improve your performance. If you understand your environment and feel in control you’re more likely to make the right impression and have the confidence to get your personality across… whether you’re winning, losing OR wrecking, Media + Motorsport FOR FURTHER INFORMATION ON GOODMAN MEDIA TRAINING COURSES Please contact louise@goodmanmedia.co.uk or visit www.goodmanmedia.co.uk Press scrum – Canada: Formula 1 drivers face intense levels of media scrutiny PRO ANNUAL 2018 18